Both Social Media Optimization (SMO) and Social Media Marketing (SMM) are critical in digital marketing. SMM markets your website, whereas SMO optimizes it. Furthermore, SMO focuses on improving your website's performance on social media platforms, whereas SMM focuses on more campaigning and branding of your business website. SMO promotes social sharing, while SMM does research to identify appropriate chances for your company. Finally, although SMO helps you get more visitors and is organic, SMM helps you keep your visitors engaged and is non-organic. Many people assume that SMO is a necessary aspect of SMM, however, we believe that SMM is simply the next step after SMO.